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SEO is like this magical power to get people to your website, but so many people crash their progress with the most obvious mistakes. It’s easy to feel like SEO is a beast sometimes, but avoiding these basic screw-ups will keep things on track. Mistakes happen, but avoiding these five essentials is the key that will save your site from getting lost in the SEO void.

 Common SEO Mistakes That Can Hurt Your Rankings   

1.  Invest in a Mobile-Responsive Website   

Listen, if the website isn’t mobile-responsive, it’s like tossing away a huge chunk of traffic. We’re talking 60% of online searches now happen on mobile devices, and Google? Yeah, they’ve noticed. They’re boosting mobile-friendly sites in search rankings, and if your site isn’t optimised, you’re just setting yourself up for failure. People aren’t even going to stick around if they’re trying to browse on a glitchy, slow site; they will bounce faster than you can say “SEO fail.”

Your site has to be smooth on mobile. That means everything needs to load quickly, buttons need to be easy to click, and navigation should be intuitive, no weird zooming or sideways scrolling. Users should get a seamless, fast, and enjoyable experience. If it feels clunky or takes forever to load, your bounce rate’s going to skyrocket, and your rankings are going to take a nosedive.

And don’t just assume it’s good because it looks fine on your phone. Test it on every device. Seriously. Different screen sizes, operating systems, you name it. Google sees this as a massive factor in ranking, and so should you. The whole website needs to work flawlessly across mobile, tablet, and desktop. A mobile-friendly site isn’t just a nice touch anymore, it’s a must if SEO is going to work for you. So, yeah, don’t sleep on this. It’s a total game-changer.

2.  Optimise Your Page Load Speed   

Optimising page load speed is one of the most important things to focus on when improving your site’s SEO performance. Let’s face it, no one has the patience to wait for a page to load. In a fast-paced world, if a site takes more than a few seconds to load, users are clicking away, which is a killer for your bounce rate. And a high bounce rate? That’s bad news for SEO rankings.

Google cares a lot about page speed when ranking sites. Slow-loading pages get pushed down in search results because Google wants to provide users with the best experience. Studies show that pages on the first search results page load in around 1.65 seconds. If your site isn’t close to that, you’re missing out.

The good news is, improving speed is possible! Tools like Pingdom, Google PageSpeed Insights, and Woorank can measure your site’s load speed and break it down into actionable insights. Aim for under 2 seconds. Anything longer, and you risk losing users.

To speed things up, start with optimising images, as they’re often the main culprit behind slow loading. Compress images without sacrificing quality, leverage caching to make future visits faster, and minimise your code to remove unnecessary bloat. Regularly check your page speed and keep improving it. A faster site means better user experience and a higher chance of ranking well. Keep those load times tight and watch your rankings soar!

3.  Prioritise Content Quality Over Quantity   

When it comes to SEO, content isn’t just king, it’s the whole damn kingdom. But here’s the thing: quality content is the real star, not just a bunch of fluff. People aren’t here for surface-level stuff. Google loves it when users stay on your page, so the longer they stick around, the better your SEO rankings will be. To keep them hooked, your content has to be relevant, informative, and helpful.

Quality content means answering real questions, diving deep, and offering value. No one wants to click away because your article didn’t deliver. Google rewards pages where users stay longer, and that signals that your content is valuable. Relevance and depth matter big time. When users engage, your SEO gets a huge boost.

So, what’s the key? Start by creating well-researched content that answers what people are asking. Don’t just post for the sake of posting; give real value. Update older content to keep it fresh, and always make sure it’s user-focused. Keep it about their needs, not just your business. The more your content connects with your audience, the more Google will reward you for it! Quality over quantity every time.

4.  Address Your Audience’s Interests and Concerns   

One of the biggest mistakes businesses make is creating content that’s totally off the mark. Like, they’re so focused on what they think their audience wants, they miss the point entirely. And guess what? That’s why people bounce fast. If the content isn’t answering what the audience cares about, it’s a major miss, and the SEO is about to tank.

Here’s the thing: the focus needs to shift. Start crafting content that hits the audience where it hurts like, like getting in their heads. What are they stressing about? What questions keep them up at night? When the real stuff is answered, people stick around, and SEO looks way better. It’s that simple.

So, how do you figure out what they care about? Easy do some damn research! Hit up surveys, stalk forums, and dive into analytics. See what topics are getting the most love, and use that as the blueprint. This isn’t about guessing, it’s about knowing exactly what people need.

And here’s the kicker: make it real. Speak to the stuff they’re dealing with every day. If content can be the solution to their problems, they’ll keep coming back for more. Google notices that, and the rankings? Yeah, they’ll start climbing. So, get real, get relatable, and watch SEO thrive!

5.  Keep Your Information Up-to-Date   

Keeping content up-to-date is everything. Outdated content? It’s like having a crusty old sandwich sitting on your page. No one wants to deal with that, especially Google or users. If the content is stale, they’re outta there, and guess what? Google’s ranking is lower, too. Staying relevant is a big deal.

Here’s the deal: make a content plan and review posts regularly. This isn’t a “once in a while” thing. Consistency is key. When updating old posts, toss in new facts, fresh insights, or more resources. Don’t just slap a new date on it and call it a day; make sure the info is legit and up to speed with what’s trending.

And look, don’t be afraid to delete stuff if it’s straight-up useless. If it’s misleading or doesn’t add any value, just bury it. Keeping content current is like sending a “hey, I’m still here and I know what I’m talking about” message to both the audience and Google. Keep things fresh, and watch that SEO magic happen! (https://www.youtube.com/watch?v=RhpgcWltxLM)

 Case Study: Organic & All-Natural Superfoods Manufacturer   

 Technical Issues   

1. 404 Error Pages: Clicking on a link and being slapped with a 404 error completely messes up the experience. Not only does it frustrate users (who are probably already a few seconds away from bouncing), but it’s also a massive hit to traffic. If people can’t find what they’re looking for, they’re outta there, and guess what? That’s a killer for SEO rankings. (https://crowdo.net/blog/case-study-seo-success)

2. Unoptimized Images: Unoptimized images can seriously slow down page load times. Pages are taking forever to load because images weren’t compressed? That’s a major problem. Not only does it annoy users, but search engines notice that slow load times, too. Slow-loading pages are ranked lower, and that’s not helping anyone. Optimising images is a game-changer.

3. Technical Pages Open for Indexing: When technical pages are left open for indexing, it’s like giving Google a bunch of duplicate content to sift through, making it harder for them to find the valuable stuff. Keep those technical pages hidden if you don’t want them messing with SEO.

4. Unoptimized Meta-Tags: Meta tags can make or break SEO. When they’re not optimised, it’s like shooting yourself in the foot. How can Google find content if it’s not labelled properly? Without clear meta tags, pages are invisible, meaning fewer clicks, less organic traffic, and a ton of wasted potential.

5. Incomplete Basic Redirects: Redirects need to be set up properly. Clicking a link and landing on a dead page or the wrong place is super frustrating. Google doesn’t like that mess either. When redirects aren’t right, it makes the site look sloppy, and search engines might abandon it. Everything needs to flow smoothly, or SEO will suffer. Fix those redirects and save the rankings!

 Strategies    

Link Building Strategy: It’s all about finding those authoritative, high-quality websites related to the client’s industry. That’s the magic sauce for backlinks that mean something for SEO. But it doesn’t stop there. Active efforts were made to reach out to relevant sites for collaborations. As a result, the client’s link profile started looking amazing, and their SEO authority shot through the roof!

Monitoring and Reporting: The strategy wasn’t a “set it and forget it” deal. Regular reports were sent out to track progress and measure how things were going. This wasn’t just about doing the work and hoping for the best; the client (Organic & All-Natural Superfoods Manufacturer) was kept fully informed, with feedback incorporated to make quick adjustments. It was a constant vibe check to make sure things were always improving.

 Result   

Organic Traffic Increase

In February 2023, the site was sitting at 10,782 visitors. That was the starting point before all the magic started happening. Fast forward a few months to July, and the traffic jumped to 18,031! That’s a solid 67% growth. Who wouldn’t want that kind of success? The chart below shows a steady rise, and it’s all about those SEO efforts kicking in. Better content, stronger backlinks, and optimising everything finally paid off big time. You can seriously see how the right moves pulled in way more traffic, and that’s the real power of SEO.

Growth in Organic Keywords

Back in July 2022, the website was ranking for 8,460 keywords, but most of those were chilling in the lower spots like 21–50 and 11–20. Fast forward to February 2023, and boom, the number jumped to 15,157, a solid 79% increase. More keywords meant the site was showing up for a ton of relevant search terms. The chart’s looking super promising big spikes in keywords in the 21–50 and 11–20 range, which means the site’s visibility and audience reach are blowing up. And yes, even keywords in positions 1–3 saw a little bump! This all shows that the SEO strategy is crushing it. More keywords = more potential customers. Those extra rankings meant more organic traffic, and it’s clear that the SEO efforts are pulling in the clicks and bringing the site more love from search engines.

Improved Website Visibility & Rankings

The website’s killing it with keyword rankings, like one keyword went from sitting at positions 7-8 straight to position 1. And don’t even get me started on the 1–3 and 4–10 positions; those are gaining some serious traction. This means the site is now popping up higher in search results for those terms. Plus, there’s been a huge boost in traffic, with some keywords seeing growth as high as 365. That’s insane! The SEO strategy is pulling in more visitors as those rankings climb. Even keywords that weren’t pulling in traffic before are starting to shine, and the more competitive keywords are also moving up. As these keyword rankings go up, visibility soars the site is reaching a whole bigger audience now. With all these rankings and traffic skyrocketing, the site’s becoming more competitive and snatching more clicks from search engines.

Downloaded Image: https://crowdo.net/blog/wp-content/uploads/2023/09/download.png

Backlinks

From July to October 2022, the referring domains were creeping up, but like, super slowly. It went from 300 to 500, which is good, but not exactly setting the world on fire. Then, boom, February 2023 hits, and those domains shoot up to 951. There’s some serious hustle behind that, probably tons of outreach, smart partnerships, or content that just clicked with the right people. Then, from March to July 2023, it didn’t even slow down. It just kept climbing, hitting over 1,200 referring domains by July. The backlink strategy is clearly on point, and it shows in the way the SEO’s popping. Those new backlinks are driving the site rankings up, sending in traffic, and improving the site’s online level.

 Final Thought   

SEO is a total game-changer, but avoiding common mistakes is essential to its success. If you’re not on top of mobile responsiveness, slow load times, and fresh content, you’re shooting yourself in the foot. Learned that the hard way! Ignoring those things didn’t help rankings. But once attention shifted to details like fixing slow pages and updating old posts, things started clicking. Google loves that! And don’t even get started on broken links and unoptimized images. Ignore that, and SEO will laugh at you. Just take care of the basics, stay consistent, and watch traffic climb like a plot twist!

 

Let’s be real, if search intent isn’t on point, it’s a one-way ticket to failure. Trust me, messing this up stings. Google’s mission is all about giving the best answers to people’s questions, and if the content doesn’t match what they’re looking for, that high ranking is a lost cause. Been there, done that, learned the hard way.

Here’s the thing: crushing SEO means understanding what people are searching for and aligning content with that. No guessing here, take a moment to figure out what’s on the searcher’s mind, and make sure the content speaks to that. It’s not rocket science, but nailing it. Total game changer. In this blog, we will discuss the importance of search intent in SEO success.

What is Search Intent?   

Search intent is all about figuring out why someone is typing in that search. Like, what are they after? Are they looking to buy something, learn how to do something, or just kill time? I’ve messed this up before, and it cost me. When you get it right, though, it’s like a lightbulb moment. You create content that helps people, and boom, you’re in the right spot. Understanding what people need and where they’re at mentally is like giving them exactly what they’re looking for, and honestly, it’s the difference between actually getting noticed or just disappearing into the invalid.

(https://www.youtube.com/watch?v=izHWK-WIe0Y)

The 4 Types of Search Intent   

Informational Intent: When someone’s searching to learn something, like “How to bake a cake” or “What is SEO,” they’re just trying to gather info. They’re not ready to buy anything yet, just need answers. People want knowledge and help solving a problem, no strings attached.

Navigational Intent: Ever searched for something like “Facebook login” or “Yoast SEO plugin”? It’s not about browsing the entire internet, just need that one thing, like a shortcut to the destination. People know what they need and are using Google to get there faster. They’re not looking for random stuff, they want to get straight to the point.

(https://www.youtube.com/watch?v=izHWK-WIe0Y )

Commercial Intent: When searching for things like “Best laptops for gaming” or “iPhone vs Samsung Galaxy,” it’s all about research. People aren’t buying yet, but they’re getting their options straight. They want all the details, side-by-side comparisons, before pulling the trigger. It’s about making an informed choice.

Transactional Intent: When searching for “Buy wireless headphones” or “Discount flight tickets,” it’s clear they’re ready to buy. They’ve researched, compared, and are now ready to commit. The content needs to match that urgency, or it won’t convert.

Why Knowing Search Intent is Important   

Google’s whole vibe is to give the best answers, right? So, if search intent is off, it’s like setting up a one-way ticket to bad rankings. For instance, when someone types in “best dog stroller,” Google assumes they want a list of the top options, not just one stroller. If the content focuses solely on one stroller, it’s not going to rank well. It’s all about understanding what people are after and making sure the content lines up with their needs. If it doesn’t, it’s wasting time because it won’t perform well in the search results.

Matching the right content with search intent is key; otherwise, it’s a miss. And here’s where many businesses start questioning whether is hiring an SEO expert still worth it in 2025? The answer depends on how well you or your hired expert understand user intent and optimize accordingly.

(https://www.youtube.com/watch?v=izHWK-WIe0Y)

How to Discover Search Intent   

Put Yourself in the Visitor’s Shoes

When trying to figure out what people are searching for, it’s all about getting into their heads. Are they in a mad rush to find something, or maybe they’re just looking for the best deal? Are they trying to get reassurance before making a decision? Trust, putting yourself in their shoes makes a huge difference. Seeing how much it helps when the content speaks directly to their mood or mindset, it’s like giving them exactly what they need at the perfect time.

Check Google’s Search Results

To nail it, just type your keyword into Google and see what’s popping up in the top results. If you search “How to learn roller skating,” you’ll probably get a bunch of step-by-step tutorials with classic informational intent. But when you type “Best roller skates,” Google’s going to throw Google Shopping at you, then product lists, yep, that’s commercial investigation intent. And if you search “Moxie Skates vs Impala,” get ready for comparison videos with straight-up transactional intent. Simple, right? Just pay attention to what Google’s serving up!

Example:

• “How to learn roller skating” → Step-by-step tutorials (Informational Intent).

• “Best roller skates” → Google Shopping, followed by product listings (Commercial Investigation Intent).

• “Moxie Skates vs Impala” → Product comparison videos (Transactional Intent).

 Types of Searches Based on Intent   

Time-Sensitive Searches

Some searches are straight-up urgent. Like, if someone’s looking for a “quick breakfast recipe,” they’re not trying to spend two hours on it; they need something fast. Scrambling to make breakfast because something was forgotten, people just want something they can whip up in 10 minutes. It’s clear that people searching like this are in a rush and need quick solutions, not a three-course meal they don’t have time for.

Location-Specific Searches

When seeing keywords like “website agency in London,” it’s pretty clear people want something local. Searching for services, they’re not looking to get something shipped from across the world when they need it now. If targeting local users, make sure the content speaks to them, especially with location-based searches. It’s all about making it easy for them to find what’s right in their area!

How to Optimise for Search Intent Using the FAT Model   

To effectively optimise content for search intent, focus on the FAT Model: Format, Angle, and Type.

Format

When searching for something like “How to do SEO,” step-by-step guides are what pop up, right? That’s exactly what people want! So, give them exactly that. If the content format doesn’t match what they’re expecting, it’s a waste of everyone’s time. It’s all about matching the vibe. People want guides and tutorials, so don’t just throw up some random list; deliver what they’re already searching for.

Example: For “How to do SEO,” you might notice that search results are mostly step-by-step guides. Create content that matches this format to align with user expectations.

Angle

The angle is where things get interesting. If every other “SEO guide” out there focuses on beginners, why not switch things up? Try an advanced SEO guide or something super niche to stand out. Make it unique and fresh, don’t just replicate what’s already out there. Google is showing what’s popular, so use that to figure out how to one-up it with something better. Don’t play it safe and stand out!

Example: If the top-ranking content for “SEO guide” focuses on beginners, consider offering an advanced SEO guide or a niche-focused guide that appeals to a different audience.

Type

When searching for “Best dog stroller,” what’s expected? A product review or a blog post with options, right? No one’s looking for just a single product page. If that’s all you offer, people will bounce. Ensure the content matches the type they’re looking for, whether it’s a blog post, review, or comparison page. Stick to the format Google’s already showing and make it even better.

Example: If users are searching for “Best dog stroller,” they might expect to see a blog post or a product review page rather than just a single product page.

Get FAT to Rank Better   

FAT = Format, Angle, and Type

If you want to level up, understanding search intent is everything. When content matches what people are searching for, Google starts loving it. Always, always check the search results before diving in. See what’s out there and make sure the content hits those sweet spots. It’s like having the winning formula — give people exactly what they expect and then some.

That’s how to crush it in SEO. When the content aligns with what users need, the results speak for themselves, and those rankings will soar. Still wondering why SEO seems harder than ever for most businesses? It’s often because they fail to align their content with modern search behavior.

(https://www.youtube.com/watch?v=izHWK-WIe0Y)

 Case study: How an E-Commerce Client Boosted Keyword Rankings by 3,403%   

Background   

In April 2024, SEO consultant Peter Rota began working with an e-commerce client whose website had limited organic visibility, ranking for only 157 keywords and receiving just 30 daily clicks. The site struggled to gain traction until they implemented a strategy based on this eCommerce SEO content case study, which details the exact steps taken to scale rankings and traffic.

Challenge   

Peter Rota is an SEO Master, started working with an e-commerce client in 2024. The client had literally zero SEO game going on, like, they were ranking for only 157 keywords! No blog content, no real strategy, just nothing. Peter spotted a massive opportunity, though. With some killer SEO work, they bumped those rankings up to almost 5,500 keywords. That’s a major glow-up in the SEO world! It’s like turning a forgotten corner store into the hottest spot in town. ()

 Approach   

Let’s talk about the strategy that turned a dusty e-commerce site into an SEO powerhouse:

1. Start With an SEO Content Audit

First off, Peter Rota jumps in with an SEO content audit. This isn’t your basic checklist, no, he’s hunting for every gap, every opportunity, digging deeper than anyone else would. It’s like a total detox for the site, finding what’s broken and what could be shining if given a little TLC.

2. Optimise Existing Content

Next up, he doesn’t throw everything away and starts fresh. That’s a rookie mistake! Instead, Peter optimises existing content. Why toss stuff that’s already gotten some love, right? He tweaks those title tags, H1S, and internal links just like freshening up a closet with some accessories. It’s simple, but it gets the job done. Suddenly, those pages get a boost like they’ve been working out at the SEO gym.

3. Build a Content Strategy

Then comes the real magic. Building a content strategy. This isn’t about guessing what works; Peter’s out here thinking, “What does the audience need?” Using Surfer’s Topical Map, he gets the lowdown on what’s hot and what’s going to drive traffic, like finding those juicy keywords that everyone else overlooked. He’s not out here throwing spaghetti at the wall, nope, he’s going straight for the gold.

4. Create Top-performing Content

The final piece? Creating top-performing content. Peter’s not just playing the numbers game; he’s making sure every post has 4-5 internal links, building a web of content that Google loves. It’s not just about clicks, it’s about turning visitors into customers. It’s like throwing a party, but everyone leaves with a shopping cart full of goodies.

 Results  

The growth on this chart is wild! It all began with barely any clicks back in September 2023, nothing impressive. But then, out of nowhere, bam! The clicks start piling up, and now we’re at 37.3 K. This is exactly what happens when the keyword strategy is on fire.

Impressions Skyrocketing

Those impressions? They started low, but slowly but surely, they shot up past 1.14 million. It’s crazy, right? It’s like the site suddenly became everywhere. That’s why clicks followed suit; more eyes on the site equals more action.

Click-Through Rate (CTR) That Feels Just Right

Now let’s talk about CTR. Sitting at 3.3%, it’s perfect. Sure, more clicks would’ve been nice, but honestly, this steady pace means the clicks are quality, not just random ones. The right people are coming through, and that feels good.

Ranking on Page One or Two

The average position is 15, and that’s something to celebrate. If a site’s ranking is on the first or second page, it’s in the game. That’s where the magic happens, and that’s exactly where the site has been.

The Long Game Pays Off

All of this is proof that when the focus is on ranking well and staying consistent with content, the traffic will come, and it’ll come strong. Stick with it, and results like this are possible. It’s a long game, but damn, it’s so worth it.

Final Thought   

Understanding search intent is everything when it comes to SEO. Seriously, once content matches what people are searching for, it’s like magic. Visibility skyrockets, attention flows in, and it feels like everything is on fire. Knowing what people are after, whether they need information, want to get somewhere fast, are comparing options, or are ready to make a purchase, lets you hit them at just the right moment. The key is giving them exactly what they want, in the format they expect, with that perfect twist. Nail search intent, and it’s a total game changer. Genzpro Marketing services will help you to beat the ranking.

If you want to level up your SEO game seriously and get that organic traffic flying in, this is the guide for you. Here’s the go-to process for auditing a site and finding every single opportunity to snag better rankings. Whether working with a small local business or managing a big site, these steps are the perfect fit for anything on deck. Once the right notes are hit, the site’s going to shine like the star it was always meant to be. Let’s get this!

Step-By-Step Guide on the SEO Audit Process   

Step 1: Audit the Keyword Profile   

To begin the SEO audit, use SEMrush to analyse the target domain (e.g., rsblawfirm.com). Start by reviewing the organic keyword trend to identify if there are consistent or growing trends. Then, dive into low-hanging fruit keywords (positions 2-15) as they offer the best opportunities for quick improvements. These are keywords close to ranking on page 1, so slight optimisations, like better on-page content or link-building, can drive significant traffic.

Focus on high-transactional, local keywords like “St. Louis criminal defence lawyer.” Next, examine keywords ranked between positions 16-50 important but require more effort. Finally, cluster keywords from positions 51-100 for deeper optimisation opportunities, ensuring content aligns with the correct search intent (transactional vs. informational).

(https://www.youtube.com/watch?v=SIR4Kn62bLQ)

Step 2: Perform a Technical Audit   

Start by running the site through SEMrush’s Site Audit tool to uncover technical issues. Key areas to focus on include crawlability, ensuring Google can efficiently crawl the site (aim for pages no deeper than 3 clicks from the homepage). Next, check that critical pages are indexed and not mistakenly blocked by “noindex” tags. Review crawl depth to ensure important pages aren’t buried too deep in the site structure.

Pages deeper than 3 clicks can harm SEO. Also, look for thin content that could negatively impact rankings. Finally, tackle any issues with keyword cannibalisation in the URL structure (e.g., the overuse of “St. Louis personal injury attorney” across multiple pages).

(https://www.youtube.com/watch?v=SIR4Kn62bLQ)

Step 3: Investigate Content Opportunities   

Running a site through SEMrush’s Content Audit tool is always important to assess the quality and significance of existing content. Pages with low traffic, high bounce rates, and short page durations need to be identified. If a page’s not pulling its weight, it’s time to decide whether to upgrade or remove it.

That said, many businesses still ask is hiring an SEO expert still worth it in 2025? — especially when trying to revamp old content. The truth is, even outdated articles can turn into goldmines if approached with a solid audit and intent-based updates.

Some pages aren’t just for SEO, they could be part of the branding, marketing, or some bigger plan. Upgrading old content is a total game-changer, though. A little SEO magic can make things pop and stay trendy, like bringing back a high school outfit with a fresh twist and watching everyone notice.

(https://www.youtube.com/watch?v=SIR4Kn62bLQ)

Step 4: Analyse On-Page SEO   

The secret to optimising pages? Start with SEMrush’s On-Page SEO Checker. Just pop in the page and the keyword(s) to rank for, and get all the interesting SEO suggestions it spits out. From there, tweak things like adding more keyword variations, improving readability, and adjusting those meta tags. Focusing on content relevance is key. It’s all about matching the search intent behind the keywords.

And don’t forget about engagement! Boosting time on page and interactions helps push rankings up. Make these changes, and the SEO queen crown is just around the corner!

(https://www.youtube.com/watch?v=SIR4Kn62bLQ)

Step 5: Conduct a Backlink Audit   

Start by running the site through SEMrush’s Backlink Audit tool. It’s like a detox for your backlinks. Check for all those shady, low-quality links that are just sitting there, ready to drag your reputation down. Things like spammy links or those useless Web 2.0 links? Time to disavow those. Now, here’s the fun part: getting good links.

Go for those high-quality, editorial links that actually matter, especially ones relevant to the niche and location. And don’t even get started on anchor text, it’s got to be diverse and natural, no overusing the exact match stuff or Google will come knocking. Cleaning up the backlink profile is key to boosting domain authority and getting those rankings up. It’s a total game-changer.

(https://www.youtube.com/watch?v=SIR4Kn62bLQ)

Step 6: Identify and Fix Keyword Cannibalisation   

To avoid keyword cannibalisation, start by using Screaming Frog to scan the site’s URL structure. It can help to identify the pages with similar keywords or titles that may compete against each other in the same search query. When multiple pages target the same keyword, Google may struggle to determine which one to rank, potentially diluting SEO performance. Review the flagged pages and decide whether to consolidate content or refine the pages to focus on distinct aspects of the keyword. For example,

if two pages are both targeting “St. Louis divorce lawyer,” consider merging them into one authoritative page or tweaking the content so each page targets a unique, related keyword. The target keywords are less competitive internally, and each keyword will have a dedicated page to itself, which increases the chances of ranking higher for a specific keyword.

(https://www.youtube.com/watch?v=SIR4Kn62bLQ)

Step 7: Monitor Core Web Vitals   

To optimise site performance for better SEO and user experience, start by checking Core Web Vitals in SEMrush or Google Search Console. These metrics focus on key aspects like page speed, mobile responsiveness, and visual stability (ensuring pages don’t shift unexpectedly as they load). If there are any issues, prioritise fixing page speed, as slow-loading pages can harm user experience and rankings. Improve mobile responsiveness to ensure the site performs well on all devices, especially since mobile-first indexing is now standard.

Tackle visual stability by limiting layout shifts that can frustrate users, such as images or ads that jump to another spot on the page. Optimising these core metrics makes a better experience for the user and, at the same time, affects SEO directly since Google uses Core Web Vitals as one of its ranking factors. Regularly monitor these areas and optimise as needed to keep your site fast, stable, and mobile-friendly.

(https://www.youtube.com/watch?v=SIR4Kn62bLQ)

Step 8: Formulating a Strategy Based on Findings   

Here’s how to tackle the whole SEO audit thing. Once the audit is done, the next step is making a plan, with the key being ranking opportunities by impact and effort. Focus on what’ll give the most bang for the buck with the least amount of sweat.

Fixing crawlability, link profiles, and keyword overlap lays the groundwork, but it’s also important to recognize why SEO seems harder than ever for most businesses. Between algorithm updates and content saturation, the game has changed — but having a tailored strategy helps beat those odds.

it’s time to get down to business with those technical issues: crawlability, keyword cannibalisation, and backlink quality. Fix these, and a solid foundation is set. Then, once the immediate stuff is handled, it’s all about the long game: creating killer content and snagging those quality backlinks. A mix of quick wins and long-term goals is the way to go. The SEO will look good for both now and in the future.

(https://www.youtube.com/watch?v=SIR4Kn62bLQ)

SEO Audit Case Study: 1.4M Visitors in 6 Months   

Client Overview   

A financial services site offering real-time market data, news, and trading tools lost 30% of its organic traffic overnight. Can you believe that? 30%, gone in a flash! The client was freaking out, asking, “What’s going on?” Traffic fell out of nowhere, and the SEO drama began. There was no quick fix; it was time to dive into some serious work to get that visibility back. (https://www.searchlogistics.com/case-studies/4-step-seo-audit-results/)

 Challenges Identified   

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Several key challenges were identified for the financial services website:

1. Hundreds of Low-Quality Indexed Pages: The website had a significant number of irrelevant or poor-quality pages indexed, which was not helping its SEO. These pages contributed to index bloat and wasted valuable crawl budget.

2. Slow Page Loading Speed: The site was struggling with slow loading times, especially on mobile devices. This created a poor user experience, which is crucial for SEO performance, particularly when considering Google’s focus on Core Web Vitals.

3. Lack of Best SEO Practices: There were fundamental gaps in implementing essential SEO strategies, such as proper on-page optimisation, content structure, and technical SEO best practices. This hindered the site’s ability to rank effectively.

4. Massive Content Gaps Compared to Competitors: The site was missing out on important topics and content pieces compared to its competitors. This lack of coverage impacted its perceived authority in the financial niche.

5. Not seen as a Complete Topical Authority by Google: Given the competitive nature of the financial niche, the site lacked the required topical authority, which is crucial for ranking higher in Google’s search results. Without it, Google wasn’t considering the site as a leading expert in the field.

 SEO Audit Process   

Step 1: Identify and Remove Unwanted Pages

Crawl budget is everything. Google’s like that friend who only has a limited amount of time at your party, and it’s crucial to make sure they spend it wisely. If a site has a bunch of useless, low-quality pages, Google’s going to waste all its time on those, leaving the good stuff in the dust. Going through a site and finding random, useless pages is common. Duplicate content? Thin pages? Just noindex them or redirect them. Don’t waste Google’s precious time. The high-converting pages are the ones that deserve the spotlight.

Step 2: Improve Your Page Speed

Page speed is a total dealbreaker. Ever been on a website that’s slower than a snail on a treadmill? That’s exactly what people think of a site if it’s dragging. Google pays attention to that. Google doesn’t want slow-loading pages in its index. Lazy-loading images is a game-changer. Compressing those big, chunky images? Total lifesaver. Minifying JavaScript and CSS files also helps speed up the site. Faster pages = happy visitors = better rankings. Simple.

Step 3: Find Blog Topics Using Competitors’ Websites

Stop stressing about what to write for a blog. There’s no need to come up with everything from scratch. A great hack is to check out what competitors are doing. You don’t need to copy them, but use them for inspiration. Dive into their blogs, see what topics they’re ranking for, and identify gaps in their content that can be filled. Tools like SEMrush help analyse competitors’ content and show what’s working and what’s missing. Fill those gaps, improve their content, and watch rankings skyrocket. It’s like a cheat code for SEO.

Step 4: Implement a Quality Internal Linking Strategy

Internal linking should not be overlooked. It’s like setting up a roadmap for Googlebot and visitors. If the right pages are linked, search engines can understand what’s important on the site. Internal links also help pass link equity across the site. Linking related content together can make a significant difference. Top blog posts or product pages should have links from everywhere blog posts, guides, and service pages. Keep it natural and helpful. It’ll keep visitors on the site longer and make Google smile.

Following these steps will boost the SEO game, increase traffic, improve rankings, and keep users happy.

Results Achieved   

Organic Traffic: Increased by 111.63%, Reaching 1.4 Million Visitors Per Month

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The chart shows a clear upward trend in organic traffic from 2021 to 2023. Initially, traffic dropped significantly (likely from an algorithm update or technical issues), but after implementing SEO improvements, there has been a sharp recovery, ultimately peaking at 1.6 million visitors per month. The rise was steady, with a noticeable spike in the last quarter of 2022 and continuing into 2023, hitting the 1.4 million mark, which aligns with the reported 111.63% increase in organic traffic.

Top 10 Rankings: Achieved 93,914 Top 10 Keyword Rankings

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The chart visualises keyword ranking improvements. As you can see, from the beginning of 2021, there’s a gradual increase in the number of keywords in positions 1-3 and 4-10. The rise in the number of keywords ranked in the top 10 is marked in orange, showing a consistent upward movement. By May 2023, the site had significantly expanded its footprint, with 93,914 keywords ranking within the top 10. This directly contributed to the boost in organic traffic, as higher-ranking keywords generate more clicks and visibility.

Revenue: Boosted by 51.18% Per Month

Though not directly shown in the charts, the traffic and ranking improvements likely contributed to a 51.18% monthly revenue boost. More traffic and more high-ranking keywords typically lead to more conversions and sales, especially if the site is monetised through ads, affiliate marketing, or direct sales.

Final Thoughts   

When going all in with an SEO audit, the results are nothing short of magic. Start by diving into keyword profiles, checking the tech stuff, tweaking the content, and cleaning up backlinks because every little thing counts. It’s like hitting both the easy wins and the big goals at once. Sites go from barely noticeable to exploding with traffic and rankings.

That 111% traffic increase and revenue boost? That was the result of executing every move with precision. If you’re looking for a partner to help implement this level of execution, Genzpro brings the tools and team to make it happen.

SEO can feel like an ongoing rollercoaster, right? Like, one minute you’re soaring, thinking it’s all nailed down, and the next, spiralling, wondering if anything being done even matters. It’s like cooking this fancy dinner and crossing fingers, hoping it doesn’t all burn to a crisp. There’s been plenty of time and effort put in, only to ask, “Is this doing anything?” And that’s when it hits: if progress isn’t tracked, it’s all just guesswork. So, here’s the deal: to stay sane and know if things are working, success has to be measured. Here’s how to keep tabs on the SEO game and avoid getting lost in the shuffle.

How to Measure the Success of Your SEO Campaign   

1.  Start with Organic Traffic   

What to Track

Here’s the deal. Organic traffic? That’s the key to SEO success. If a website’s getting visitors from search engines without paying for ads, then things are looking good. Who doesn’t want free traffic, right? Track every little thing when it comes to organic traffic. Look at the number of users, sessions, and page views who are showing up and what they’re looking at.

If some pages are getting tons of attention while others are totally ignored, that’s a big red flag that something needs tweaking. Also, don’t forget about bounce rate and session duration. If people are bouncing off the site like it’s a bad date, figure out why. A steady rise in organic traffic? That’s when SEO is working.

How to Measure

To measure organic traffic, let’s be real, Google Search Console is a total game-changer. Seriously, it’s like having a backstage pass to see how a site is doing in the wild world of search results. You can see exactly which search queries are bringing people to your site and how often they’re clicking. Plus, you get the scoop on where the site is ranking for each keyword. Here’s a little pro tip: link Google Analytics with Search Console. It’s like magic.

The full picture of how traffic is performing across the site is right there. Check it regularly to see if the site is creeping up in those rankings or if it’s time to do some SEO spring cleaning. Always keep an eye on long-term trends, because that’s how it’s possible to know if the strategy is working. The data doesn’t lie! And when you’re trying to improve visibility in SERPs, leveraging proven strategies to rank higher on Google becomes essential to your ongoing success.

(https://www.youtube.com/watch?v=RgNzDM4V3Nk)

1.  Monitor Keyword Rankings   

What to Track

Let’s talk keyword rankings. If the rankings for targeted search terms aren’t being tracked, what’s even the point? It’s like trying to drive without checking your GPS completely pointless. Keeping a close eye on keyword rankings is crucial because that’s the only way to know if SEO efforts are working. If keywords are climbing, that’s a clear sign the strategy is on point. If those rankings are flatlining or dropping, it’s time to reassess.

It is all about balance to focus on high-volume competitive keywords and also long-tail keywords that are generally easier to rank but still get solid traffic. Monitoring these rankings makes it easy to make changes, whether that’s making minor edits to content or working to develop additional backlinks.  Keyword rankings are like the health check of the SEO game; if they’re weak, it’s time for a little extra attention.

How to Measure

To measure keyword rankings, tools like SEMrush and Ahrefs are essential; they’re SEO BFFS. Sure, they aren’t free, but they’re worth the investment. These tools show exactly where a site stands with rankings and let you track progress over time. Consistency is key here, don’t be the person checking rankings only occasionally and wondering why things aren’t improving.

Regular monitoring helps spot trends and discover hidden opportunities, like untapped keyword variations. When rankings go up, it’s so satisfying, but if they dip? Time to tweak. SEO is all about tracking what works and adjusting what doesn’t. Always focus on the keywords driving traffic and keep checking in. It makes all the difference!

(https://www.youtube.com/watch?v=RgNzDM4V3Nk)

1.  Track Backlinks and Referring Domains   

What to Track

Backlinks and referring domains? They’re like the VIP passes to SEO success. Seriously, these things are like getting a stamp of approval from the big leagues, telling Google, “Yep, this site is legit.” The more solid backlinks there are, the more authority is built, which can bump rankings. But hold up, it’s not all about quantity. A thousand links from random, low-quality sites? Nah, that’s like being invited to a party but no one knows you. High-quality backlinks? That’s the gold.

Track the number of backlinks, but don’t get fooled by just the count. It’s about where they’re coming from if they’re from big, respected sites in your niche; that’s the stuff that’ll move the needle. Also, don’t forget about diversity. If too many backlinks are coming from the same site, it might be a red flag. So, remember, it’s all about both quantity and quality.

How to Measure

To measure backlinks and referring domains, tools like Ahrefs and SEMrush are a total must. These tools give all the tea about how many backlinks are pointing at a site and how many different places are giving that sweet referral love. Google Search Console is cute and all, but it’s like the baby version of these heavy hitters. It’ll show basic stuff, but it’s the big guns that track the real juicy data. Don’t just count backlinks like it’s some kind of popularity contest; quality matters more.

High-quality backlinks from authoritative sites? That’s the golden ticket. And pay attention to the domain rating of the referring sites. Stronger domains mean stronger backlinks. Keep track of all these numbers, and it’ll be clear how solid the backlink game is. Time to level up that profile! And once your backlink foundation is in place, the next big win often comes from targeting niche audiences for better SEO impact, helping your content land in front of people who are already looking for what you offer.

(https://www.youtube.com/watch?v=RgNzDM4V3Nk)

1.  Click-Through Rate (CTR) and User Behaviour Metrics   

What to Track

CTR and user behaviour metrics are the backstage pass to understanding how visitors vibe with a website. CTR shows how often users click on a site after spotting it in search results, reflecting how irresistible the meta descriptions and title tags are. User behaviour metrics bounce rate, time on page, and scroll depth, reveal how engaging and relevant the content is to visitors.

A high bounce rate with low time on page? That’s a sign the content isn’t hitting the mark. But if visitors are sticking around, scrolling deep, and spending time, it means the content is on point. Tracking scroll depth helps determine how far users are engaging with the content, which can inform decisions about content placement and structure.

How to Measure

To measure CTR, just dive into Google Search Console’s Performance report. It’s like a treasure map to everything needed. Check the clicks, impressions, and average CTR for top keywords. If the CTR is looking low, it’s probably a sign that the meta descriptions and title tags aren’t making the right impression, time to spice them up!

Now, for user behaviour metrics, Google Analytics 4 (GA4) is the go-to. It tracks all the juicy details like time spent on the site, bounce rate, and how engaged people are with the content. Always check it to see if people are sticking around or bouncing off too quickly. Google Tag Manager for scroll tracking is a total game-changer.

It captures exactly how far people are scrolling through the content, showing what’s grabbing their attention. Want to improve CTR? Tweak titles and descriptions to make them irresistible. Want better user engagement? Tweak content to keep them hooked. The right adjustments make all the difference!

(https://www.youtube.com/watch?v=RgNzDM4V3Nk)

1.  Measure Revenue and SEO ROI   

What to Track

Tracking revenue and SEO ROI is the ultimate test of whether SEO is working. It’s not just about getting traffic because, honestly, what good is traffic if it’s not turning into sales or leads? If all that effort isn’t making money, what’s the point? Focus on how much revenue is coming from organic search traffic and compare that to what’s been spent on SEO. If the investment isn’t paying off, it’s time to rework things.

How to Measure

To measure this, get into Google Analytics 4 (GA4). Set up conversion tracking for key actions, like purchases or form submissions. Assign a dollar value to those actions to see exactly how much revenue is coming from organic search visitors. Head over to the Traffic Acquisition report in GA4, filter by “Organic Search,” and see how much of the revenue is coming from those visitors. Then, calculate SEO ROI using the formula:

SEO ROI = (Revenue from Organic Search – SEO Investment) / SEO Investment × 100.

For example, if SEO brought in $2,000 in revenue and the investment was $1,000, the ROI is 100%. Tracking these numbers regularly helps determine if the SEO strategy is on point or if adjustments are needed. (https://www.youtube.com/watch?v=RgNzDM4V3Nk)

Case study: How Piktochart Grew Traffic by 332% in 6 Months   

Background   

Piktochart started strong, with organic traffic growing steadily, and everything seemed on track. However, by mid-2024, traffic hit a wall, plateauing at around 830,000 visits per month. This was a major setback, especially considering the solid user base and good content already in place.

The competition, with Canva and Venngage flexing their SEO muscles, intensified the situation, leaving Piktochart struggling to keep up. The challenge was clear: while others surged ahead, Piktochart was stuck in neutral. In response, a major SEO overhaul was initiated. The focus was to amp up the game and significantly boost the digital presence, aiming to survive and thrive in the competitive market. (https://aioseo.com/trends/piktochart-seo-case-study/)

SEO Strategy   

SEO Strategy: Piktochart’s Approach to Organic Growth

Between July 2024 and January 2025, Piktochart implemented a comprehensive SEO strategy focusing on:

Keyword Optimisation: Piktochart played it smart with their keyword strategy by targeting high-volume, low-competition keywords in the design and infographic space. Focusing on keywords that aren’t saturated with competition but still drive traffic is key. It’s about finding the sweet spot, where there’s less crowd but the payoff is huge.

Content Expansion: Next up, Piktochart went all in on creating detailed guides and tutorials to answer user queries. This wasn’t about throwing up random blog posts; this content was crafted to connect with the audience truly. The key takeaway here? Don’t just write fluff. People are searching for answers, so deliver valuable content that hits the mark and keeps them engaged.

On-Page SEO: Meta tags, headers, and internal linking- these small but powerful tweaks make a massive difference. Piktochart focused on these areas to make the site easier to navigate and more relevant to the keywords they targeted. These seemingly minor adjustments work wonders in boosting rankings and improving user experience.

Backlink Acquisition: Piktochart knew that securing backlinks from reputable design and education websites would enhance domain authority. Quality backlinks are like getting validation from the cool crowd. More high-quality links mean better SERP rankings and increased visibility.

Results   

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Piktochart’s organic traffic just skyrocketed from about 830K visits in April 2023 to a whopping 3.6 million by January 2025! That’s insane, right? So, in the beginning, from April to July 2023, things were kind of chill, and traffic crept up slowly. Probably just getting the SEO game together, maybe tweaking content or figuring out what keywords worked. Nothing crazy, but it was a start. Fast forward to mid-2023, and traffic kind of plateaued, still steady, but not exactly blowing up.

You could tell the strategy was being refined, slowly but surely improving those keyword rankings and making the content more relevant. But bam then, in January 2025, it was like the floodgates opened! Traffic went from around 1.5 million to 3.6 million, just like that. The SEO stuff was nailed down big time, getting the keywords right, optimising for those SERP features, and all that good stuff. Honestly, it’s like they became this big SEO rockstar. So, yeah, all those little tweaks and big moves? Paid off!

Final Thoughts   

Measuring the success of an SEO campaign is a total game-changer. Without tracking organic traffic, keyword rankings, backlinks, user behaviour, and revenue, it’s impossible to know what’s working. Tools like Google Analytics, Google Search Console, and SEMrush are like having a backstage pass to the SEO party. Just look at Piktochart’s growth; focusing on the right keywords, expanding content, and building quality backlinks can completely skyrocket traffic. Keep track, adjust, and watch the SEO game thrive! For brands serious about growth, Genzpro helps navigate the entire SEO journey — from audits to rankings — with strategy-first execution.